Before you buy that one makeup product you can’t wait to get your hands on, say, a lipstick, it’s best to search for swatches on the internet. We all know that sometimes, what the models wear on the advertisements can look totally different in real life because advertisers use Photoshop, and we don’ get photoshopped as we walk fearlessly with that bold, red lip on. So, don’t get fooled easily. There are tons of realistic lipstick swatches online so just type and click away on Google. Or better yet, watch those lipstick swatches videos on YouTube. There, you’ll find lots of videos where girls (or guys) describe what lipsticks she (or he) is about to swatch, put one lipstick shade all over their lips, do some poses, remove the lipstick, then do the same thing to the rest of the remaining shades all over again. There are also YouTubers who don’t say anything at all on their lipstick swatches videos and just pose, pose, and pose some more. But they do put some informative descriptions on it and/or add some voice over, plus some background music. I used to think that those techniques were very commonly used among YouTubers from all over the world. Until, I discovered a YouTube video titled the Urban Decay Matte Revolution Lipstick Swatches, which is the brainchild of Mariah Leonard, the woman behind The Gal’s Guide.
When I first saw that video, within seconds, my jaw instantly dropped in awe. I expected this video to be like other videos I had seen, but it wasn’t like those at all! The way she presented that lipstick swatches video was unlike any other. She had her own ways and added her own unique artistry in creating that astounding video. Her editing skills and techniques deserve all the ‘thumbs up’ in this world. Not to mention her selection of background music. If there was an Oscar for “Best Lipstick Swatches Video ‘, then she would have taken the trophy home. She totally raised the lipstick-swatching video bar to a whole new level!
The 25-year-old aspiring YouTuber/mother of an adorable 3-year-old boy also did a swatch video of the Urban Decay Vice4 and the Urban Decay Spectrum eye shadow palettes. Usually, typical eye shadow swatches videos show you a person dips her (or his) fingers onto some eye shadow shades and swatch them on their forearms. But you won’t see the same on the said swatches video. Go check it out and surprise yourself.
Of course, she not only does product swatches videos, but also makeup tutorial videos as well. Her one of a kind way of thinking that she puts into her makeup tutorials is another thing that I love about this woman. They are always sleek and minimalistic-looking, which I’m all about. She makes sure that all the attention goes to her face in a non-eye-sickening way by choosing the proper background color and outfit to wear – it’s the small details that matter the most! I also feel like her videos got this hazy, grayish vibe that I somewhat adore. It’s another thing that distinct her from others. She often gives useful and educative information as well. So, besides watching visually captivating short motion picture, you can actually learn something from her videos.
Most of the time, she doesn’t follow the trend that every other YouTubers is following. But even if she does, she always puts her own unique little twist to it. Believe me when I tell you that her makeup skills are all kinds of amazing. It’s like she puts the ‘art’ in ‘artistry’, and that is manifested through her stunning videos and Instagram photos. Or shall I say, works of art.
Now, as my fingers dance across the keyboard, she has got 43k YouTube subbies and 33k Instagram followers. I cannot wait for the rest of the world to see the wonderful works of Mariah Leonard.
And now, if you’ll excuse me, I’m gonna re-watch that Urban Decay Matte Revolution lipstick swatch video and let myself drown into the pool of amazement for the umpteenth time.