Around 3 years ago, I came across Essie Button’s channel on YouTube. Apparently, it was ran by a Canadian blogger living in England. My initial thought about this girl was that her physique was so darn beautiful. I immediately went through her old videos, including her monthly favorites from 2012 to 2013-ish. I fell in love with her Brand Focus series, in which she created a dedicated video discussing her favorite items from a makeup brand. I also loved her selection of songs featured on her videos; girl got great taste of music! Very indie, yet Scandi-ish. Very Essie Button indeed. I really love the online persona of this girl and so I decided to hit that subscribe button. Yes, I was very picky about whom I should be subscribed to. Also, she had a blog with the same name and I really liked the way she put her thoughts into words.
Then, something changed. She changed. Suddenly, the Essie Button was not the Essie Button. I felt like the direction she was taking was not really my cup of tea; she started talking less about makeup and more about other life-related stuff. To be honest, there was a moment where I thought that she was barely a beauty blogger. Turned out that it was a part of her journey of self-growth, self-fulfillment, or self-whatever-it-might-be. And that journey involved changing the name of her channel/blog into her real name, which was Estee Lalonde, as well as getting a new hair look. So yeah, she changed.
Some of those changes, along with other facets of Estee Lalonde that I hadn’t known before, were documented inside this beautiful book written by the woman herself, titled ‘Bloom’. Very aptly named indeed. Besides talking about her life, she’s also covering other topics including travel, food, beauty (obviously), fashion, and people. Speaking of people, Amelia Liana was also featured in that section and I gotta admit that I did shed a tear when I was reading that part!
In the book, she also introduced us to a fact that she suffered from social anxiety and she’d been struggling with since such a young age. She invited us into another side of her that she never talked about online; her relationship with her father. Well, she didn’t talk about it too much though. But it was nice to know another thing or two about her ordeals in the offline world and to learn about her ways of dealing with them.
I have to say that I love love love the design of the book; the material of the cover, the colors that she chose to act as a categorization for each topic/chapter, the awesome never-before-seen photographs, how everything’s laid out... they are just so so aesthetically pleasing! I especially love the photograph of Aslan and Estee’s love letters that they sent out to each other when they hadn’t moved in together yet. They’re just so special.
If she published another book, I’d totally buy it. If she came to Indonesia, I’d be the first person to purchase the early bird tickets. Oh, now I sound like a crazy fangirl.
Huge thanks to my girlfriend, Sabila, for gifting me this book!